Earning residual money has been made easier with the emergence of online affiliate network sites. The two most popular affiliate network websites that have been singled out to be the most competitive for affiliates and online purchasers are Amazon and ClickBank.
However, you want to know the right site that will help maximize your earnings that come as commissions. The big and most intriguing question many people ask is which of the two sites present the best opportunity to earn higher commission? The debate on whether Amazon or ClickBank is the best affiliate program elicits sharp opinions that often boil down to the amount of commission and rates that one is eligible to. While Amazon has been lauded for its multiplicity and specificity of products, ClickBank enthusiasts boast about the huge commission rates that are in excess of 75%.
As you may well be aware, ClickBank concentrates on the sale of mainly downloadable product, including eBooks, software, and video courses. A typical product on ClickBank sells at between $27 and $100, but you can find cheaper or slightly more expensive products that sell on the site. For affiliates, the low price for products consists of the high earnings or commission that are approximately 75% of the total sale price.
Similarly, Amazon also sells its products at cheap rates, though the only difference is many products are auctioned on the site compared to ClickBank. The other difference is Amazon sells thousands of physical products which are shipped to the buyer’s address. Often, these items can be pricey as some products buy at the site over $5k.
Of course, the commissions on Amazon can be low especially if you don’t sell as many items as possible. The commission can range between 6% and 7% for affiliates who sell more. Therefore, it does not involve one-to-one comparisons when determining the actual amount of commission that an individual can earn on sales. So, how can you determine the most profitable platform that will place you on top of your bottom line?
Analysis reveals that most sales on ClickBank are impulse buys. Most people are resorting to online information to solve their problems and if they come across a site that promises to deliver on their issue, they definitely will buy. This is why people will click on a site that seems attractive and subsequently get your affiliate page that promotes a product they were not seeking to find. Usually, the commissions on such sales will be around 70%.
On the other hand, people who visit Amazon are always looking for specific items that will address their particular need. For example, a person will look for a high quality video player or software to answer his or her need for a personalized solution. Here, customers already have an idea of how much the item will cost before they visit Amazon. Here is where it boils down—you need to have a well-ranked review to help your product rank highly on the search results.
If your review is rated highly, online shoppers will click on your Amazon affiliate link to lead your potential buyer to buying the product. Amazon has and continues to spend generously to help increase the visibility of their products. For example, Amazon has created a “People who purchased this item also got interested in these products” section and that prompts you to check out other similar products under their portfolio. This means increased sales that clock up more earnings for an affiliate marketer whose affiliate link results in multiple sales.
On the face value, the high commission rates offered by ClickBank seem attractive and a deal worth looking at. But is this the reality in actual sense? While higher rates are essential, they are not sufficient.
Other factors must be considered when selecting the best affiliate program. For example, conversation rates are an additional aspect to consider when choosing between the two. For instance, a 75% commission may mean nothing if the conversion rate is just one out of 500. Therefore, while Amazon has lower rates, there are higher conversion rates that transform into more sales, hence more commission.
Your job as an Amazon affiliate marketer is getting potential buyers on the site and the rest of the job is left to Amazon to do the conversion. On the other hand, an affiliate on ClickBank will need to pre-sell his or her traffic before placing a product on the landing page. This means you stand a chance of losing if you do not do a perfect job of pre-selling your products to get more traffic. For the above reasons, it is preferable to be an Amazon affiliate as it is hassle free when it comes to promoting or converting web visitors into actual sales.
If you are an aspiring affiliate marketer, nothing will hinder you from promoting any products from these sites.